Been there. Done that.

Doing it better than anyone.

The StartUSA team and its local Partner network is comprised of top-level sales-oriented businesspeople, communicators, designers, technologists and relocation specialists. Each of us brings to the table unique knowledge and deep experience in readying and adapting Spanish Startups for entry into the US marketplace.

Joe Cisneros, CEO USA/Spain

Joe is an entrepreneur with more than 30 years of global leadership experience in the technology and services industries. His core specialties include innovative startups, internationalization, go-to-market strategies, fundraising and creating value for exit. Fluent in Spanish and bearing a proven track record of adapting Spanish companies for successful entry the US market, Joe is responsible for bringing together StartUSA’s “dream team” of experts.

Glenn Hasen, Go-to-Market USA

Glenn has more than two decades of leadership experience in the enterprise software, application and infrastructure industries, and has served as CEO of, QL2, Kapow Technologies and BlueTitan Software. He was the growth catalyst as SVP Sales for C9 Inc., Zend Technologies and Pivotal Corporation, and has advised numerous startups across multiple Industries including Fintech, Big Data, Risk Analytics and various Infrastructure companies. Glenn is a graduate of The University of Waterloo and resides in San Francisco.

Scott Adelson, Marketing & Communications USA

Scott has more than two decades of experience and thought leadership in corporate communication strategy and execution. His expertise includes audience identification, storytelling and marketing, collateral development, editorial and design. His award-winning approach of applying consumer principles to corporate communication has been employed by dozens of organizations, including Starbucks, Disney, IBM, Teradata, Oracle, the Big Three automakers, McKesson Corp., American Express, Fireman’s Fund and the AARP, among others. Scott holds an M.S. in Journalism from Northwestern University’s Medill School of Journalism, and a B.A. in English and American Literature from Brandeis University.

Scott Wolfman, Digital Marketing & Design USA

Scott has spent his career using his knowledge of design, technology and business strategy to help clients execute effective visual communication strategies. His core competencies include website design and architecture, graphic design, ecommerce solutions and user experience. His focus has centered around start-ups and small businesses, working with clients in industries from automotive services to consumer products to social media platforms and helping them to achieve results through design solutions that effectively express their value proposition. Wolfman completed the M.F.A. program at the Academy of Art in San Francisco and holds a B.S. in Computer Information Systems from Bentley University.

Chester Hurtado, CFO Services USA

Chester has more than 20 years of senior financial management experience. He has successfully provided CFO leadership in solving client’s complex and sensitive financial problems for companies ranging from startups to multinational corporations in the technology, consumer products, manufacturing, and professional services sectors, both in the United States and internationally. Chester has served as CFO for Lilien Systems (acquired by Sysorex), i2i Systems, PubMatic, Outsell Inc., Kapow Technologies, Blue Titan Software, Bankserv, SPL WorldGroup, B.V. (acquired by Oracle), Information Access Corporation/Thomson Reuters, and Symantec Corporation. His responsibilities have included raising capital, mergers and acquisitions, IPO preparation, financial reporting, financial systems implementations, internal audits, international operations and strategic planning.

Our Partners

StartUSA has a network of local partners that provide expertise in legal, recruitment, patents & trademarks, growth capital, branding and more.